Objectives
Objectives
Objectives
The Bridge wanted us to bring out the story of Vincent Lakra, who represented India in the
hockey world cup, 1978 held in Argentina, but now leads a desolated life at his remote tribal village in
Chhattisgarh.
achieved
achieved
How we achieved it
Travelling to Chhattisgarh was not possible for various reasons, so our team had to ensure
that we developed a story through only pictures and videos from the internet and what the client provided
us. After gathering enough information and data, we started working on the storyline. The challenge was to
make the video emotional, and for that, we used multiple music tracks, grainy vintage overlays,
monochromatic grade, and vintage sound designs. The footage provided to us was shot on a smartphone, so we
had to use an 8mm film look to make it more professional.
Result
Result
Result
The video was received very warmly and has since garnered over 5k views across different social media
platforms. The video was also played at an event in IIM Pune to showcase the importance of celebrating
lesser-known athletes during their career and after retirement.