Objectives
Objectives
Objectives
Our aim was to show the world how the daughters of sex workers from Sonagachi (Kolkata), the
largest red-light area in Asia, turned their heart-wrenching story into an inspiring one for millions; how
football helped these mighty women build their lives in the right direction leaving social stigmas behind;
how hummel helped these determined daughters achieve this feat through advanced football kit.
achieved
achieved
How we achieved it
We collaborated with our client to develop a heart-stirring storyboard and shot-list. Then,
our team traveled to Kolkata's dark corners to capture the secrets kept hushed, along with the daughters'
struggles to bring light to their lives. The great challenge was to capture everything within just two days,
which was dampened further by the pouring rain. In the final stage, we succeeded in stitching together the
emotions, without losing focus from the storyline.
Result
Result
Result
This heart-warming video was loved and celebrated by many and went viral with over 100k views and 2k shares
on Facebook.