In simple terms, you have a live-action video when you pick up the camera to shoot real-life footage. The camera can vary from a simple iPhone to industry-standard cameras. Live-action videos excel at telling human stories. Testimonial videos, product videos, advertisements, are just some of the examples of live-action videos.
It depends on various factors. If it is an animation video, the time and effort input is more while in live-action, hiring crew members or assembling equipment can be tedious. Simply put, it boils down to the client's budget, and how the video production company puts across the message through a video at the budget.
While you are planning out for a live-action corporate video, keep these points in your mind:
- The video should deliver a message
- The footage should have a good production value
- Location scouting, lighting, and other factors must be top-notch
- The background music (during post-production) must be captivating
The shorter, the better. In today's day and age, audiences do not have much time or the patience to watch a long video. So, keep your videos interesting and crisp!