They are short animated videos that help explain complex ideas in simple, engaging, and meaningful ways. These videos have the capability to tell a business’s brand story in the most memorable way!
Explainer videos do a great job explaining complex concepts in a simple and thorough way, are attention grabbers, help increase conversions, and are a fun and entertaining way of reflecting the client’s brand culture.
Ideally an explainer video should be about 60 to 90 seconds long.
A human brain is set in such a way that it can retain visual and audio effects better. Explainer videos use this to their advantage by combining visual and audio effects to deliver a message in an uncomplicated yet compelling way. For this reason, explainer videos are a fail-safe means of converting viewers into leads!