True Blue

Client
Client

Client

A joint venture between Master blaster Sachin Tendulkar and India’s favorite menswear label, the True Blue brand, our client brings to many Indians premium clothing that is a blend of Indian heritage and modern context.
Objectives
Objectives

Objectives

We mainly focused on showcasing the essence behind our client's premium range of apparel and how they are produced with natural dye and cotton in a composite handloom unit cost-effectively.
achieved
achieved

How we achieved it

At first, we worked closely with the client to create a lovely storyboard and shot-list. Then, our production crew traveled to Shimoga to capture the production process in its natural light. Post-production of the video, as a final technicolor vintage touch, we gave the footage a sepia tone.
Result
Result

Result

The resulting video showcasing our national heritage and craft legacy was adored by the audience and praised by the man of the hour, Sachin Tendulkar himself!