Hummel

Client
Client

Client

Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. They are the most dedicated team sports brands in the business for whom everything starts and ends with sports.
Objectives
Objectives

Objectives

Our aim was to show the world how the daughters of sex workers from Sonagachi (Kolkata), the largest red-light area in Asia, turned their heart-wrenching story into an inspiring one for millions; how football helped these mighty women build their lives in the right direction leaving social stigmas behind; how hummel helped these determined daughters achieve this feat through advanced football kit.
achieved
achieved

How we achieved it

We collaborated with our client to develop a heart-stirring storyboard and shot-list. Then, our team traveled to Kolkata's dark corners to capture the secrets kept hushed, along with the daughters' struggles to bring light to their lives. The great challenge was to capture everything within just two days, which was dampened further by the pouring rain. In the final stage, we succeeded in stitching together the emotions, without losing focus from the storyline.
Result
Result

Result

This heart-warming video was loved and celebrated by many and went viral with over 100k views and 2k shares on Facebook.