Decathlon

Client
Client

Client

With over 2,000 stores across 56 countries in 5 continents and with close to 100,000 passionate people, Decathlon is made of delighted sportspeople who have turned their passion into a job to sustainably make the pleasure and benefits of sport accessible to many.
Objectives
Objectives

Objectives

The video was shot to showcase Decathlon’s new range of high-quality, high-end FLX cricket gears that features safety, flexibility, comfort, durability, freedom of movement, and affordability offered to kids! This is also a way to attract volunteer kids to act in their video campaign as part of the Decathlon’s policy, which urges promoting products not through celebrities but through people who genuinely love the game and their products.
achieved
achieved

How we achieved it

We began our work by collaborating with the client over the storyboard and shot-list development to ensure we capture every unique feature of the gear. Since Decathlon was interested in showcasing kids with an intense passion for the sport, we auditioned many kids from different cricket clubs in Bangalore who wished to act in the video voluntarily.
As the client wanted to showcase both high-end design and the safety features of the gear, we engaged in a two-day shoot involving a shoot inside the studio to capture the distinguishing design and outdoor shoots to showcase the safety features of the cricket equipment.
Result
Result

Result

The result was a series of well-received videos by not only our client but also all across India with over 10k views across all social media platforms! Through our videos, we have succeeded in displaying the passion our kids carry for cricket and how Decathlon is motivating these young souls to make their dreams come true through safe and tough gear!