Alsana

Client
Client

Client

Alsana, with their compassionate professionals, help individuals suffering from eating disorders through innovative, client-focused, and evidence-based treatment and offer support on their recovery journey.
Objectives
Objectives

Objectives

We paid attention to bringing out the raw truth of eating disorders through our high-end commercial video that touched upon the emotional toll of dealing with the condition and the motivational value that our client spread through their treatment.
achieved
achieved

How we achieved it

We began our video journey with primary color correction, where we filled the footage with colors. The next step involved bringing out the environment with secondary colors without touching the skin tone. In the final step, we increased the luma of the neutral whites giving the video its commercial look.
Result
Result

Result

The result is a bright video showcasing the dark side of the eating disorder and the emotional toll it can take over a person inflicted by the condition.