As the name suggests, motion graphics gives animation and motion to a static graphic design. In simple terms, together with precise content, music, and graphics, these videos can offer any story a more profound meaning!
Motion graphics videos come in various shapes and sizes, depending on your needs. Take a look at these basic variations:
- Explainer videos
- Instructional videos
- 2D animation videos
- Brand videos
In simple terms, various businesses turn to animation videos to bring life to a character or to their story. On the other hand, the business takes advantage of motion graphics when they wish to give information to the public through graphic designs.
Like any other video type, you must first draft a compelling story. Next, use storyboarding to translate your creative visual ideas to your team. Then, get digging at the video using software that helps you create motion graphics. Some of the software motion graphics studios commonly use are Adobe After Effects and Motion by Apple Inc.